Want to see immediate results with your marketing dollars?
Unlike traditional advertising, Paid Search Engine Marketing is an easy, fast and cost-effective way to drive qualified traffic to your site. With most online advertising platforms, you only pay-per-click (PPC), which means you only pay when someone clicks on your ad. We can help you identity the best keywords for online advertising and create effective landing pages that ensure your online advertising gives you solid returns.
While pay-per-click ads bring instant traffic, we recommend that you have your website optimized first to capitalize on your paid marketing spending. Before you put a lot of money into paid online advertising, take the time to sit down with one of our Search Engine Optimization experts to analyze the effectiveness of your website at converting traffic into revenue.
All of our search engine optimization experts are Google Adwords Qualified Consultants who can help you build a custom-campaign based on your industry, your budget, and your potential net profit. Then we will monitor the campaign for you daily to make sure you meet your bottom line.
How Online Advertising Management can benefit your business:
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Customer Engagement
You get targeted traffic as soon as your campaign starts and people click on your ads.
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Measurable results
You only pay when your ad is clicked on. We work with you to pinpoint the best keywords for online advertising.
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Control over your budget
You can set daily and monthly budgets so that there won’t be any surprises.
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Qualify your leads
Our consultants will show you which words to include in your ads to make sure you only get qualified leads.
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Geo-Targeting
You can target just your local area. Why pay for a click from another province if you only serve your local market?
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Split-Testing
You can have several variations of an ad running at the same time and see which gives you the best return.
In short, our Online Advertising Management can give you the maximum return on your online advertising budget. Our in-house advertising management system currently supports the cross-management of the following online advertising platforms:
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Google Adwords - In terms of advertising volume and contextual targeting of ads, no other online ad platform comes close to Google's Adwords.
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Microsoft Adcenter - The cost-per-click on Microsoft's Bing means you pass less money per lead, but the search volume of Bing is about one-tenth of Google. -
Yahoo Search Marketing - Yahoo's sponsored search also offers a significant lower cost-per-click than Google Adwords, but also with a much smaller search volume.
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Facebook Ads - In the last year, Facebook's Advertising platform has developed into a compelling tool for marketing. For certain businesses, it can offer huge returns with its excellent targeting based on personal interests, social connections and demographic data.
We work with you in 4 steps
1
Consultation
One of our Adwords Qualified Consultants will sit down with you to find out your overall project goals, your budget and your key product offerings. From there, we will give you important keyword recommendations based on your demographic targets as well as your competitors’ offerings and keywords.
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Implementation
Once we have identified the best keywords for online advertising, we will write a few sample ads for you and set up a campaign based on your demographies and geo-targeting area. A daily budget will be set up so that you will not have to worry about going over-budget.
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Monitoring & Reporting
After implementation, we will continue to monitor your account weekly to make sure you are meeting your bottom line. Monthly summary reports of how well your words are performing will be sent to you.
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Continuous Adjustments and Improvements
Finally, we will measure effectiveness of your keyword phrases and make adjustments whenever necessary. Multiple variations of your ads will be created and tested against each other to maximize your click-through rates. We will also provide insights into how you can improve your landing pages and increase your conversion rates.
