Is your website delivering measurable results for your business?
If you’re spending money to design and promote your business website, then you need a way to measure its success. If you need assistance extracting actionable insights from the statistics and data provided by Google Analytics, we can save you time and money by utilizing our experience in online marketing and data analysis.
We offer a range of Google Analytics services. We can help you set up and configure your Google Analytics account, help you optimize your website to boost your conversions and provide training so your company’s staff have the knowledge to successfully apply insights from your Google Analytics data.
Advanced Google Analytics Setup
If you want to maximize the value of Google Analytics then you need to set up its most advanced features to deliver data of value. Our advanced Google Analytics implementation will:
- Configure your Google Analytics account to track the ROI from your Adwords and other online advertising spending.
- Integrate advanced E-Commerce Tracking features so you measure your Conversion Rate, Average Order Value and ROI.
- Create conversion goal tracking so you can track lead generation and see through which channels leads are finding your website.
E-Commerce Conversion Optimization
It is often small, overlooked details in your website’s navigation, shopping cart process or call-to-actions that are holding you back from achieving a higher conversion rate. A consultation with one of our Google Analytics experts can help you optimize your website and increase your conversion rate.
Google Website Optimizer
Marketing doesn’t have to be guess work anymore. You can find out exactly what your customers respond to using Google’s Website Optimizer. This powerful tool allows you to test which call-to-action graphics, headlines and marketing copy works best to convince and convert your website’s visitors.
Google Analytics Training
We offer Google Analytics training seminars that help businesses use analytics insights to optimize their online marketing campaigns. The focus of our training is using Google Analytics to answer “real” business questions like:
- What are our most profitable marketing channels?
- Where should we be investing our marketing dollars?
- How can our website meet our business growth objectives?
- Where does our website excel in engaging visitors? Where does it need improvement?
- Which search keywords produce the best ROI?
- How can I get more quality traffic?
For most businesses, we find that Google Analytics is the right tool to use. It’s free, powerful and it easily integrates with Google’s Website Optimizer and the major online advertising platforms. Recent studies show that of the web’s top 10,000 websites 57% are using Google Analytics.
To get started and have a conversion optimization audit done on your website, contact us today.
We work with you in 4 steps
1
Consultation
One of our Google Analytics Qualified Consultants will sit down with you and show you how a fully-customized Web Analytics package can give you fresh insight into the effectiveness of your website. Get your consultation >>
2
Implementation
We then implement Google Analytics for your website and train you how to use properly use it. We will set it up so that you can compare your Search Engine Optimization and Paid Search Marketing campaigns and measure exactly where you attain the best return on your investment.
3
Monitoring & Reporting
If you continue with our services after implementation, we can monitor your account and provide monthly reports that identify the strengths and weakness of your website’s marketing efforts. We can even pull data that provides insights on the impact of your social media, online and offline campaigns.
4
Continuous Adjustments and Improvements
Finally, you will be able to measure the effectiveness of our Internet marketing campaign in Google Analytics. We can continue to refine your online marketing campaign to specific regions, demographics and kinds of clients identified from your Analytics data.
