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How Google’s Ranking Algorithm Works (Infographic)

Written by Martin Wong on June 30, 2010

In the Search Engine Marketing industry, the most common question I hear from people is how does Google rank websites? To keep things simple, I explain that the algorithmn behind Google’s PageRank  ranks websites based upon:

The quantity and quality of links with incoming links from high traffic websites that have relevant content to your website providing the most value. It gets a little more complicated than that, and quality is far more highly valued than quantity, but that’s basically how it works.

So, if you’re like me and fascinated with how Google’s ranking algorithm works (and earns the company billions of dollars each year in profits!) then you will definitely find this infographic interesting.

How Does Google Work?

Click on the image to view the full-size graphic. Infographic by PPC Blog

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